. Who we are
efferre | Forward Revolution(hereinafter “we”, “us”, “our”) operates the websiteefferre.eu. We are committed to protecting your personal data and respecting your privacy.
Our contact details:
Website:efferre.eu
Email:info@efferre.eu
Business address:
am Tripser Wäldchen 77
52511 – Geilenkirchen
Germany
For privacy matters, you can contact us atinfo@efferre.euwith the subject line “Privacy”.
2. What personal data we collect and why
We collect personal data only when necessary to provide our services, process your orders, and improve your experience.
a) When you make a purchase (checkout)
We collect:
Full name
Billing and shipping address
Email address
Phone number (for shipping carriers)
Order details (products, quantities, prices)
Payment information (processed securely by our payment gateway – we do not store full credit card details)
Legal basis:Contractual necessity (to fulfill your order)
b) When you create an account
We collect:
Name, email address, password (hashed, not stored in plain text)
Order history
Saved addresses
Legal basis:Your consent and contractual necessity
c) When you subscribe to our newsletter
We collect:
Email address
Name (optional)
Legal basis:Your consent (you can unsubscribe at any time)
d) When you contact us (email, contact form)
We collect:
Your name, email address, and any information you voluntarily provide
Legal basis:Legitimate interest (to respond to your request)
e) Automatically collected data (cookies and analytics)
We collect:
IP address
Browser type and version
Device information
Pages visited, time spent, referring website
Shopping cart activity
Legal basis:Legitimate interest (to improve our website and prevent fraud)
3. Cookies
We use cookies to enhance your browsing experience, remember your cart contents, and analyze site traffic.
Types of cookies we use:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential (e.g., cart, checkout) | Required for the website to function | Session to persistent |
| Preference (e.g., currency, language) | Remember your settings | Up to 1 year |
| Analytics (e.g., Google Analytics) | Understand how visitors use our site | Up to 2 years |
| Marketing (optional) | Track conversions and show relevant ads | Up to 6 months |
You can control or delete cookies via your browser settings. However, disabling essential cookies may prevent you from completing a purchase.
Note:We donotuse cookies for comments, login pages, or article editing becauseefferre.eudoes not have a public blog or user registration system beyond customer accounts.
4. Embedded content from other websites
Our product pages may include embedded content (e.g., YouTube videos, size guide images hosted externally). Embedded content from other websites behaves as if you visited that website directly.
These websites may collect data about you, use their own cookies, and track your interaction with the embedded content. We recommend reviewing their privacy policies:
YouTube (Google):https://policies.google.com/privacy
5. Who we share your data with
We share your personal data only with third parties necessary to fulfill your order and operate our business. We never sell your data to third parties.
| Third Party | Purpose | Data shared | Location |
|---|---|---|---|
| Payment gateways(e.g., Stripe, PayPal, Klarna) | Process payments | Name, email, order total, payment details (encrypted) | EU / USA (with GDPR safeguards) |
| Shipping carriers(e.g., UPS, DHL, Poste Italiane, BRT) | Deliver your order | Name, address, phone number, email | EU |
| E-commerce platform(e.g., WooCommerce, Shopify, or your platform) | Host and manage the store | Order data, customer profile | EU / USA (with safeguards) |
| Email service provider(e.g., Mailchimp, Brevo, Klaviyo) | Send order confirmations, shipping updates, newsletters | Name, email address | EU / USA (with safeguards) |
| Analytics(e.g., Google Analytics) | Analyze site traffic | Anonymized IP, browsing behavior | USA (Privacy Shield / GDPR compliant) |
| Fraud prevention(e.g., Stripe Radar, ClearSale) | Prevent fraudulent transactions | IP address, order details, device fingerprint | EU / USA |
We ensure all third-party processors comply with GDPR through Standard Contractual Clauses (SCCs) or adequacy decisions where applicable.
6. How long we retain your data
| Type of data | Retention period |
|---|---|
| Order data | 7 years (for tax and warranty purposes, as required by Italian law) |
| Customer account data | Until you delete your account, plus 30 days |
| Newsletter subscription | Until you unsubscribe |
| Contact form inquiries | 2 years |
| Cookies and analytics data | Up to 24 months |
We donotretain comments, comment metadata, or Gravatar data becauseefferre.eudoes not have a public comments system.
7. What rights you have over your data
Under theGDPR(General Data Protection Regulation), if you are located in the European Union, you have the following rights:
Right to access– Request a copy of the personal data we hold about you
Right to rectification– Correct inaccurate or incomplete data
Right to erasure(“right to be forgotten”) – Request deletion of your data (subject to legal obligations, e.g., tax records)
Right to restrict processing– Limit how we use your data
Right to data portability– Receive your data in a structured, machine-readable format
Right to object– Object to processing based on legitimate interests (e.g., direct marketing)
Right to withdraw consent– For newsletter subscriptions or optional cookies
To exercise any of these rights,please contact us atinfo@efferre.euwith:
Your full name and email address used on our site
A clear description of your request
Proof of identity (if necessary)
We will respond within30 daysas required by law.
8. Where your data is sent
Your data is stored on servers located in theEuropean Unionwhenever possible. Some third-party services (e.g., Google Analytics, payment gateways) may transfer data to theUnited Statesor other countries.
When data is transferred outside the European Economic Area (EEA), we ensure adequate safeguards are in place, such as:
Standard Contractual Clauses (SCCs)approved by the European Commission
EU-US Data Privacy Framework(where applicable)
We donotsend visitor comments to automated spam detection services becauseefferre.eudoes not have a public comments system.
9. Children’s privacy
Our website is not intended for children under16 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us atinfo@efferre.euand we will delete it promptly.
10. Security
We implement appropriate technical and organizational measures to protect your personal data, including:
SSL/TLS encryptionfor all data transmitted between your browser and our site
PCI DSS compliancefor payment processing
Regular security updatesand monitoring
Access controls– only authorized personnel can access customer data
However, no method of transmission over the Internet is 100% secure. You use our website at your own risk.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be posted on this page with the “Last updated” date at the top.
For significant changes, we will notify you via email or a prominent notice on our website.
12. Your right to lodge a complaint
If you believe we have processed your personal data in violation of applicable data protection laws, you have the right to lodge a complaint with a supervisory authority.
In Italy for example, the competent authority is:
Garante per la Protezione dei Dati Personali
Website:https://www.garanteprivacy.it
Address: Piazza Venezia 11, 00187 Roma
13. Contact us
For any questions, requests, or concerns regarding this Privacy Policy or your personal data:
Email:info@efferre.eu
Subject line:Privacy request – [your request type]
We will respond within 30 business days.
